Gold Jewellery has it’s fancy and charm. Jewellery crafted in precious metal doesn’t catch the eye as an ornament to be worn and flaunted, but it has the essence of investment in it. Having a beautiful design and precious stones is not the only reason to amplify the charm of gold. Knowing that owning a gold ornament is equivalent to owning hard cash, gives a sense of security. Yellow metal has been holding the safest haven position since centuries. However,Jewellery is not the only art where gold is being used. To understand the metal and make investment into it, one must understand the major supply and demand factors affecting the metal, its prices and most importantly , Why is it a good investment?

Supply Of world Gold

Beginning with the supply of gold, in the first quarter of 2021, as per the report published by the world gold council, fell by 4% on a year on year basis. Total production was numbered at 1096.2 tonnes in the Q1 of 2021 against the 1146.5 tonnes reported for the same time last year. The fall is majorly due to gold recycling which fell by 8% on a year on year basis. A sudden rise in prices saw a selling pattern of old Jewellery in the market. However, mine production is expected to hit an all-time high by the end of the year 2021.

Price and Demand for Gold

With over 27% rise in the gold price in almost a year amid pandemic, demand for gold. Demand for the first quarter of gold tanked by 23% to 815.7 tonnes against 1073 tonnes of gold demanded the same quarter the previous year. To everyone’s surprise, the first quarter of 2021 saw the gold Jewellery demand at 477.4 tonnes, up by 54% from 2020’s first quarter. Despite the exponential rise in the gold price, the fact of yellow metal being the safest haven amid the crisis has been cemented. Gold continued to shine, when the world was gloomy, as people saw the biggest investment opportunity in the yellow metal.

Invest in Jewellery

Taking the cues from the world’s gold demand, La marque-M introduced the range of light-weighted gold diamond Jewellery. Gold prices must have topped Mt.everest, but one must not stop investing. With the introduction of lightweight Jewellery, each piece you buy is not spending, but an investment. One must be cautious about the quality of gold being used in Jewellery. The question arises, how must one client check the quality of the metal?

Hallmark on the metal

To guard the interest of the customer’s government has mandated the process of hallmarking the metal, be it silver or gold. Like, on the agricultural product there is the mark of AGMARK for standardization, ISI for industrial products, in a similar way, the BIS hallmark has been used for a long time to certify the purity of gold and silver. To be precise, the hallmark for gold was introduced two decades ago in the year 2000, and for silver in the year 2005. In the recent amendments made by the government, every jeweler has to have BIS certification to sale, hallmarked Jewellery. Every single piece of Jewellery is hallmarked at government authorized centers. Thus, along with the assurance of the Jeweler, customers get a guarantee from the center. To abide by the rules of the country and to serve the customers with quality Jewellery, La marque-M has itself registered with BIS and also gets every Jewellery listed on the website, hallmarked.

Why Should You Buy Hallmark Jewellery?

Plain gold Jewellery is mostly crafted in 22karat. 91.6% is pure gold in 22 karat, while the remaining 8.4% consists of other alloys. Any Jewellery crafted in 22 karat will have the triangle sign of BIS, 916, and the mark of the jewelers. The blue triangle sign and the mark of the jeweler remain constant in all the Jewellery, irrespective of their purity. 3 digit number indicating the purity percentage of the gold in metal changes with the gold karat. For 18 karat, the number is “750”. 14 karat is indicated by “585”. Queen Bee collection and Ocean Collection from the house of La marque-M is hallmarked, and each piece has the mark of “585”. Be it ring, earring, bracelet, or pendants, every piece of Jewellery in the collections is crafted in 14 karat.

Caveat Emptor

Every jeweler has the responsibility and duty to explain to the client about the purity of gold. However, the only explanation may not be enough, giving the right product is the prime duty. However, every client must make sure, by themself, by checking the purity of the gold with the help of a hallmark on the item. In case of the absence of a hallmark on the item, the customer has the right to ask the jeweler to get the piece’s hallmark before buying. Thus the client has the equal responsibility to check on the quality of the product.

Producing quality products and building long term relationships with each client is the motto of La marque-M. Jewellery of La marque-M is manufactured, abiding by the government laws and keeping the customer experience and faith in mind. So, every Jewellery bought from the house of LA marque-M is a fashionable investment.