Checking off items from the shopping list is easy, but the process involved in picking the right product from enormous substitutes available in the market is certainly no bed of roses. In this era of technology and the internet, no. of choices available have increased to thousands. So, we are spoilt for choices. Don’t you think so? Certainly, the answer must be yes.

However, this process, or say several steps involved in buying a product change, with the value of the product. For example, when we want to buy a needle, we just go to any shop and pick it. But, when the product is curtains for your room, it will certainly take you to a minimum of three shops, because curtains need to meet your specific criteria like it must match your bedroom color, it must be in your budget and so on and so forth. The more specifications, you would want your product to meet, the longer will the process of selecting and finally buying the Product. Value of product in terms of currency also increases the gestation period between deciding the product to buy and finally paying for the product.

Jewellery is a luxurious product. Every individual has a style of deciding and buying the best diamond jewellery.
Some of us rely on big brands with huge hoarding on roads and commercials on TV, while others rely on their trusted family jewelers. As said earlier, in the presence of the virtual world, before we set our foot in the market, whether online or offline, we browse a thousand products and design to finally lock one product we wish to own. In a product like jewellery, which has an emotional value, a cost, and long-term investment attached to it, design is not the only factor. We look for value for money, authentication, quality certification, and exchange and return value too.

Value for money

Value for money is very subjective. One product costing a lac can be a huge amount for someone, it might be just one lac for someone. However, we do check how many grams of gold and how much carat of diamond we are getting by paying this much. Now, when you see by paying a similar amount you are getting more, then you might let design take the second seat. La marque-M focuses on design. There is no compromise on design or look because the house of La marque-M is the best affordable gold and diamond jewellery brand, that gives you value for your hard-earned money.

Authentication

Metal that every jeweler uses, be it some big brand or your trusted family jeweler, is equivalent. I am not saying the same because, certainly the base metal, i.e Gold is the same when it’s 22kt. However, when we need to add other alloys, to be able to craft your beautiful gold jewellery, is where the difference in the quality of your product is. Metals like silver and copper are used to make a pure gold turn to 22kt, 18kt, and 14kt. La marque-M crafts every piece of jewellery in 14kt. To make 24kt gold to 14kt we add a certain percentage of silver and copper, however, the percentage of silver is higher, to give your jewellery an everlasting finish and shine.

To safeguard the interest of customers, the government introduced a standard system of hallmarking. La marque-M, the best online jewellery store, gets every jewellery hallmarked from a government authorized center. Before getting hallmark, La marque-M took a license (license no-8190231015) from the government to sell only hallmark jewellery. This can be checked on the government website, list of jewelers authorized for hallmarking.

Certified Diamonds Jewellery

Diamonds, well known by all, are an element of carbon, formed naturally under high temperature and high pressure, under the ground. Thus every natural diamond is equivalent, in terms of its chemical propositions. However, 4Cs of diamonds make a difference to the value of a diamond.

But in an unexpected turn in this current world of technology, there has been an emergence of artificially manufactured diamonds. Man Made diamonds are diamonds manufactured by artificially creating the environment for coal to turn into diamonds. These man-made diamonds are 1/10th of the price of natural diamonds. These man-made diamonds do not have any resale value. Thus, they are not an investment. But sadly, many in this chaotic society are taking advantage, by selling man-made diamonds at the price of natural diamonds. As these diamonds are created in a similar environment, thus only by looking at them, one can’t make a difference. The only way to find out is to get them tested from trustworthy labs.

La marque-M is all about trust, thus every single diamond encrusted in the jewellery is tested and certified by internationally accepted diamond and gemological laboratories. Every single product you grab from the house of La marque-M will come with a certificate of quality, from IGI or IDT. Both of these labs are highly reputed labs with a worldwide presence.

Apart from fashionable and affordable jewellery La marque-M also gives you reasons like value for money, Hallmarked from a government agency, the guarantee of natural diamonds by international labs, t0o grab your diamond jewellery from the brand, that is built on trust.